Archive for April 2009

The Seven Pillars of Boutari

April 29, 2009

Plant no tree sooner than the vine.
—Alcaeus, Greek poet, sixth century BCE

I. The foremost family of Greek winemaking: Boutari was founded by Yiannis Boutari in 1879 and has been owned and operated by the Boutari family for more than 128 years.

II. First to bottle and first to make quality red wine: Boutari’s flagship winery in Naoussa was the first Greek winery to bottle red wine and Boutari was the first Greek winery to produce and ship fine wine abroad.

III. First accredited and certified winery in Greece: Boutari was the first Greek winery to be accredited by the International Organization for Standardization (ISO) and to obtain HACCP (Hazard Analysis and Critical Control Points) certification.

IV. The most diversified winery group in Greece: with six wineries in six different appellations, Boutari produces a greater variety of wines than any other Greek producer.

V. A leader in promoting native varieties: Boutari led the way for the renaissance of Greek grapes, beginning with the revival of two of the country’s greatest wines, Xinomavro and Moschofilero.

VI. A balance between the modern and the traditional: thanks to its diversity, its state-of-the-art facilities, and its commitment to the heritage of Greek winemaking, Boutari’s wines represent modern and traditional expressions of Greek viticulture.

VII. The face of Greek winemaking today throughout the world: Boutari was the first Greek winery to open its doors to the public and it continues to set the industry standard for wine tourism and hospitality.

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