Great write-up on Boutari on Snooth, one of the world’s most popular wine social media sites

In case you missed it in their email newsletter, here’s what the editors of Snooth — one of the worlds most popular wine-focused social media sites — had to say about the Boutari family of wineries.

better boutari sisters

Above: The Boutari sisters at the winery in Naoussa.

Today, Greece has once again returned to the forefront of the world of wine and the historic Boutari winery has paved the way as a leader in the production of quality wines, the revival of native Greek grape varieties, and the face of Greek wine tourism. From its flagship winery in Naoussa (the first Greek winery to bottle red wine) to its state-of-the-art hospitality center in Santorini, Boutari represents the past, present, and future of fine winemaking in the Mediterranean.

When Yiannis Boutari first opened a winery more than a century ago, Greek wine was predominantly white and no Greek winemaker had shipped red wine in bottle. Yiannis became the first Greek winemaker to do it and Boutari is still highly regarded for their red wines today. Boutari Naoussa has received countless accolades including 90 point scores from the top wine publications.

“The first red wine bottled in Greece was Naoussa Boutari,” says Dr. Yannis Voyatzis, who has served as Boutari’s chief enologist for more than three decades. “From the beginning, Naoussa Boutari has always been perceived as a top-quality Greek red wine in exports and in the domestic market as well.”

In the 1960s, Boutari became one of the first Greek wineries to introduce temperature-controlled fermentation. In the 1980s, the Boutari family began to expand its enterprise, acquiring new vineyards and taking advantage of the many diverse and distinct terroirs of Greece and her islands.

“In Naoussa,” says Dr. Voyatzis, “the company preserved the local variety Xinomavro when it had almost been abandoned. In Mantinia, it saved Moschofilero from extinction and today Moschofilero is the most popular Greek variety.”

Today, Boutari’s six estates in Greece offer the contemporary wine lover a wide variety of flavors through a balance of international and native grapes and traditional and modern winemaking styles.

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